A look into GM contracts, new D-II documents, and more

The free Extra Points newsletter, sharing news and insights from the leading contract directory for college sports.

Good morning, and thanks for spending part of your day with The Library Card. I’m excited to share a look into a few new documents and developments from Extra Points Library.

Our database now has over 6,000 documents, and it’s growing every day. We continue to file dozens of open records requests each week for financial records, coaching and administrative contracts, vendor agreements, and more. If there’s a specific document or dataset that you would find helpful, send a message to [email protected] and we’ll do our best to track it down.

New to Library: 400+ D-II Documents

Matt and the team fired up the FOIA-mobile in recent weeks to significantly expand our database at the Division II level.

Extra Points Library now provides access to over 400 D-II documents. These include almost 200 FRS reports, budget documents, coach and administrator contracts, vendor agreements, and more.

Extra Points Library - D-II Documents

If you want to know how much ticket revenue the University of Nebraska-Kearney earned, or how much money the University of Minnesota Duluth reported earning from sports camps, Library is for you.

We also have over 5,500 documents from D-I institutions, including General Manager contracts, athlete revenue-sharing agreements, and recruiting software contracts, to name a just few.

ICYMI: we made some major updates to Extra Points Library

We recently announced one of our biggest updates to Library yet – allowing users to sort and compare financial information by school, conference, and year faster than ever before.

With 150+ D-I FRS reports from 2024, users can view athletic department financial records and benchmark total revenue and expenses, including individual line items like ticket sales and media rights revenue, recruiting expenses, coaching salaries and bonuses, and much more.

Inside the Library: GM contracts are all over the map

We filed nearly two dozen open records requests to look into General Manager contracts and have now secured agreements for positions at eight schools. With insight into these documents, Matt Brown took a deep dive into the hottest new job in the athletic administration arms race. Here’s what he found:

But in college, both on the football and basketball side, the profile of a GM is all over the map. Some programs are clearly targeting their GM to serve in more of a fundraising/development/connections role, so hiring a former reporter or famous alum would make sense. Others appear to be trying to replicate the NFL model, targeting folks with deep experience in salary cap management and player evaluations. Even other schools are simply moving staff from existing player personnel or coaching roles into a GM position.

Matt Brown, Extra Points

Salaries and contract agreements are all over the board.

North Carolina’s new GM, an NFL front office veteran, has the highest reported salary we’ve come across at over a million dollars a year. Oklahoma Football is also on the high end, paying $700 thousand annually to former Senior Bowl executive Jim Nagy. Meanwhile, UC San Diego, basketball general manager Bill Carr (a former head coach), is listed as an assistant coach with an annual salary of $200,000.

Matt’s conversations with ADs and agents have pointed to $200,000 being on the high end for a non-A4 basketball GM or player personnel role.

We also found that some GMs, notably those at Boise State and Illinois, are not operating under a formal contract. Most ADs and head coaches at D-I schools are under specific contracts, while it’s more common for junior positions to work as “at-will” employees without formal contracts.

Who’s getting hired?

For football programs, GMs are most often coming from NFL front office roles and existing college recruiting or NIL related staffers. Of course, we’ve all seen the splash hires for college basketball GMs with Steph Curry and NBA super-insider Adrian “Woj” Wojnarowski.

The bottom line: we all need more information.

The specifics of what a GM does are not consistent or clear – and probably won’t be for awhile! Based on the contracts we’ve reviewed, the roles and necessary skills differ widely from school to school. The picture of what makes a ‘good GM’ will become more clear after a season (or seasons) of transfer portal hauls, recruiting class rankings, and on-field performance in the direct revenue sharing era.

Is it more important for the GM to figure out how to best distribute $11 million or so in revenue sharing money to a football program, or how to find extra money that doesn’t count against that cap? Is this a person that needs to be a credible scouting voice in the coaches room? Is this a person who needs to be a quant? A strong interpersonal communicator with agents and parents? Somebody who can tell the head coach no?

Those are completely different skills. And different schools may need different things.

Matt Brown, Extra Points

Get full access to Extra Points Library today

Our database includes more than 6,000 documents, helping administrators and industry professionals make fast, data-informed decisions.

Extra Points Library empowers college sports administrators and industry professionals to make market-informed decisions easier than ever before. With access to over 6,000 itemized athletic department budgets, athletic director and coach contracts, and major vendor agreements, industry professionals can quickly find, sort, and benchmark the most actionable data in college sports.

Thanks for reading The Library Card, everybody.

Stay tuned for the latest contract analysis, budget breakdowns, and more from the business of college sports.